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This would be his least bad idea over the next eight years. Then there was the Delorean-inspired car IAMAUTO, a vehicle that was immediately impounded for not being street legal , but did make me better appreciate when will. Things got so bad that employees went months without pay. Also, somewhere in there, will. What does the next decade look like for will. This December, he launched Buttons, a new company featuring — checks notes — wireless earbuds, which means we can look forward to 10 more years of boners.

You get the HP TouchPad, an unmitigated disaster of a product that not only sold terribly, but also completely torpedoed the webOS mobile device platform.

Only then did it actually start moving off shelves, and the company made another production run in order to use up components it had left over. Juicero promised the world juice sold in a pouch.

The dream seemed real enough — like Keurig but for juice, got it. People could squeeze their juice packs by hand. By hand! The company shut down shortly after the damning news. At least the company offered to refund people for their machine, but wow, juice pouches, not juice boxes, and a machine to squeeze them all funded by venture capitalists.

We should have seen this failure coming. In , The Verge exclusively revealed that Valve was building a game console. I predicted it would be a Linux-based PC. And unlike with the new VR-exclusive Half-Life: Alyx , Valve was unwilling to pledge any games exclusively to the new paradigm. Most damningly of all, Nintendo quickly ran out of ideas for how to make use of its own hardware.

While it was nice to be able to play some great games around the house, it made for a convoluted waste of hardware. Thankfully, Nintendo agreed in the end. The biggest automotive scandal of the decade started when a group of West Virginia University researchers stumbled across some abnormalities in an emissions tests of a Volkswagen Jetta and Passat.

Since then, almost everyone important at VW has been charged in the so-called Dieselgate. In other words, that cloud of diesel smog may have a silver lining to it.

Windows RT started off life dazed and confused, with a ridiculous name that meant nothing to anyone. Microsoft thought everyone would want a Surface RT, but it turned out that everyone actually wanted real Windows.

Some things you never forget, and for me, one of those things is that GoPro recalled its first drone on the night of the election. Yeah, sure, maybe that was just coincidental timing — after all, the drones were literally falling out of the sky thanks to a faulty battery latch design, so something had to be done.

At the start of the decade, BlackBerry was on top of the world. Even as the iPhone turned five, BlackBerry-owner Research in Motion had record subscribers and its iconic PDA-style cell phones were still the must-have gadgets of teenagers, business executives, and celebrities alike.

But within months of its all-time subscriber high of more than 80 million in the summer of , everything started to unravel. Instead of focusing on its strengths, BlackBerry instead released an alarming and inexplicable series of misguided products. From the PlayBook tablet that shipped without an email client to the disastrous BlackBerry 10 OS, the company released one embarrassing flop after another in pretty much every product category imaginable.

Even when BlackBerry went back to basics, like with the physical keyboard on the Android-powered Priv , the company realized far too late in the game that it was never going to catch up to Apple and Google.

The BlackBerry brand is best known now as a footnote in the history of mobile computing. But it quickly developed into full-blown schadenfreude when it turned out the shoddily made contraptions had a tendency to literally burst into flames. Whether it was fear, humiliation, or simply the arrival of more practical electric scooters, it feels like hoverboards fizzled fast: I frequently see them on deep discount online, but rarely in person.

Faraday Future was at one point the most hyped EV startup in the world. Many believed it would take on Tesla, or perhaps even take it down. Yeah, nope. As The Verge has documented in great detail over the last three years, Faraday Future is now more well-known for rampant mismanagement, sketchy financial dealings, and ceaseless drama.

The company does still exist, but it has teetered on the brink for more than two years now, all without shipping one single car.

And even if Faraday Future ever does put its gaudy, fast, screen-laden electric SUV on the road, the majority of people who worked on the car have already left the company. Every generation gets the scam it deserves; remember Enron? Or how about the original Ponzi scheme, perpetrated by one Charles Ponzi?

What about Fyre Festival? You remember Fyre Festival. As far as grifts go, it was very, very good — at least to watch from a distance. By and large, the people who got scammed were the kind of people who have money, at least in a conspicuous, Instagrammy way. It was, in other words, a flop. McFarland got six years.

Despite being something of a co-founder, Ja Rule got off scot free. Tired of defaulting to its competitor, Google, for its mapping services, Apple decided to launch its own version in alongside iOS 6. It was an ambitious feat given how much of the mapping market Google already had, and it turned out, well, utterly embarrassing for Apple.

Apple Maps was buggy, lacked public transit information, and in some areas and countries, offered literally nothing but blank voids or misplaced landmarks.

The fumble eventually lead to the firings of multiple Apple executives who led its Maps project, and the company would spend the next decade proving to everyone it could build an actual competitor to Google Maps. Seven years later, Apple Maps has been rebuilt from the ground up. Yet as of September , detailed transit directions are only offered in 10 cities globally while Google has sent Street View expeditions to space. Good luck catching up with that. They launched without support for Twitter replies or retweets, or YouTube, and without microSD storage even though SanDisk had announced that specific feature.

Word was that forces within Microsoft had sabotaged the project in favor of the upcoming Windows Phone. That makes sense, considering Microsoft knew full well that focus groups hated it. It closed off the decade with its maker, Coolest, shutting down after only delivering two-thirds of the 60, coolers it had promised to backers. Not cool. Coolest blamed the increase in Chinese tariffs for its ultimate demise, but the wild saga of its failed Kickstarter stands an emblematic symbol of the risks of crowdfunding.

MoviePass seemed too good to be true, because it was. Though MoviePass finally perished recently, it inspired theater chains to offer their own, better-run subscription services. AMC Stubs and Regal Unlimited are two of the major ones, and moviegoers have MoviePass to thank for changing the theater experience forever. But in doing so, Apple reduced the travel of the keys to a scant 1mm, which many found unpleasant under their fingers, and the keyboard was significantly louder to type on compared to prior MacBook models or other laptops.

But those were just the tip of the failberg for the butterfly keyboard. Apple eventually released four generations of the butterfly keyboard, each one slightly modified to try to improve reliability, and in it introduced an extended warranty program that provided four years of repair coverage from the purchase date. In late , Apple finally released a new inch MacBook Pro that returned to the scissor switch design that has longer key travel, less noise, and better reliability, though as of this publish, the company continues to sell the MacBook Air and inch MacBook Pro that still use the ill-fated butterfly keyboard.

We soon learned the NSA was conscripting phone and internet companies to spy on the entire country. Our lives were monitored through smartphones, home surveillance equipment, online DNA databases, and everyone from credit card companies to the DMV selling records of our behavior.

Which messaging apps? Take your pick, there have been so many. It withered and died, converted into a haphazard and little-used Slack competitor that was quickly and efficiently overshadowed by Microsoft Teams.

But unlike in theaters, where 3D screenings are still fairly common, the effort to bring that same experience home failed miserably. No one wanted to wear goofy 3D glasses during downtime on their couch. TV companies continued to back 3D for several years, and there was a decent selection of 3D Blu-rays to choose from. But people just never took to it, and you can only force a feature on people for so long.

One of the most incredible facts about the last decade is that Jeff Bezos has had more success sending rockets into space than creating an Amazon smartphone. The Fire Phone, as it was called, was a truly tremendous flop of a product. The Fire Phone failed in large part because it just felt half-baked.

This was all the more remarkable because Bezos allegedly micro-managed the project from its inception. Google Glass debuted with skydivers. Yes, Google co-founder Sergey Brin stormed the stage during a Google event at Moscone Center in to bring viewers a livestream of skydivers wearing Google Glass, who wore the glasses while they landed on top of the convention center.

These connected glasses would change the world was the conceit. And they could have, until they freaked people out so much that the entire device failed to ever take off. Since it stopped shipping to consumers in , Snapchat resurrected the idea of a camera in glasses with its Spectacles and dodged the fate of Google Glass.

Microsoft shipped Windows Phone with a giant party celebrating the impending death of the iPhone. Mistakes were certainly made, especially when Ballmer laughed at the iPhone for lacking a physical keyboard.

It appears to have been a giant scam. That was before the first phone exploded. By September 1st, there had been reports of at least 35 phones bursting into flames. Samsung issued a humble and apologetic statement in which the company announced it was recalling the Note 7 and issuing replacement devices. Okay, fine — except they promptly also began catching fire, including at least one on a plane, which caused the TSA to ban all Note 7s. Samsung was in all the headlines, but definitely not in a good way.

Eventually, instead of digging its own grave, Samsung dug one for the Note 7: it recalled all the phones and sent out a software update that made existing devices useless. Net neutrality was one of the great success stories of this decade — until one man killed it. In , Americans reclaimed the public utility that built the 21st century, protecting it from the greed of monopolistic gatekeepers that had spent vast resources capturing federal regulators.

The Open Internet Order established strong net neutrality rules that would have kept companies like Verizon and Comcast in check for years to come. Pai spent more of his tenure as FCC chairman trying to score points with right-wing media than crafting sensible public policy.

His undoing of net neutrality was capricious, irrational, and unpopular. Pai ignored the millions of Americans who demanded net neutrality in favor of a small set of powerful interests, including Verizon, which he once collected a paycheck from.

Sometimes public policy failures are opaque — layered with confusing complexities and unintended consequences. But in this case, the failure was clear. It was simply the result of regressive behavior from a public servant who would rather please internet service providers than serve the public. Cookie banner We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from.

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His books are published in over 45 languages and in more than 80 countries, with million copies sold worldwide. His works have been adapted for both feature film and television. David Baldacci is also the cofounder, along with his wife, of the Wish You Well Foundation, a nonprofit organization dedicated to supporting literacy efforts across America. Still a resident of his native Virginia, he invites you to visit him at DavidBaldacci.

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